Facebook Advertising
One of the underused websites to advertise is Facebook. Facebook is the second most visited website after Google. The clicks are still relatively cheap when compared to Google ads. When I speak to clients, they advertise on Facebook as boosting posts or advertising for more page likes. This form of advertising is not going to generate effective results. After doing this, many clients will tell me that Facebook advertising doesn’t work for their type of business. The first step is to decide what you want the advertising on Facebook to achieve. Do you want clicks to your website or blog? Do you want to create awareness of your page? Do you want to sell individual items? When I started placing advertising on Facebook over ten years ago, it was minimal what you could do. They have made many updates and are continuously making improvements on what you can do. Putting your business in front of all the followers of all your significant competitors is a potent form of advertising. You can do