Facebook Advertising

One of the underused websites to advertise is Facebook. Facebook is the second most visited website after Google. The clicks are still relatively cheap when compared to Google ads.

When I speak to clients, they advertise on Facebook as boosting posts or advertising for more page likes. This form of advertising is not going to generate effective results. After doing this, many clients will tell me that Facebook advertising doesn’t work for their type of business. 

The first step is to decide what you want the advertising on Facebook to achieve. Do you want clicks to your website or blog? Do you want to create awareness of your page? Do you want to sell individual items?

When I started placing advertising on Facebook over ten years ago, it was minimal what you could do. They have made many updates and are continuously making improvements on what you can do.

Putting your business in front of all the followers of all your significant competitors is a potent form of advertising. You can do the same as well!

I created pages that achieved hundreds of thousands of followers and, more importantly, tangible business. 

Most businesses think posting new items to their Facebook page and sharing it with all their existing contacts is a job done. If this is you, you’re missing the potential of a lot of extra business.

99% of your clients and potential customers are on Facebook. You have to know how to reach them. 

There has never been an easier time in the history of advertising and marketing to reach new customers on Facebook advertising. It would help if you jumped on board before it becomes as expensive as Google advertising.

If you want to reach customers locally, nationally and internationally, it's the perfect platform. At one point, I was running adverts Internationally in the home State of an international competitor.

Knowledge is power!

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