Google Ads

Advertising your business on Google may be one of the best decisions you ever make for your business and revolutionise the business you get.

I have often had clients tell me that Google ads don\"t work for their type of business. 

They need to reassess and think again. People use Google 3.5 billion times a day to search for products and services. Ads on Google lead to more sales, conversions, leads and awareness. There is not one business that can benefit from all these benefits.

Google Ads allow you to advertise and promote your products and services when users search-relevant keywords. When you use an expert to set these ads up, you can significantly increase your website traffic and put yourself in front of buyers every day.

It\"s common that when people are searching on Google, they rarely go below the first five search results. It\"s vitally important that you show up in the list of search queries at the top. I have often had clients say to me that they never click on the ads they see on Google. That may be the case, but Google has made billions of dollars in profits from this. It still accounts for over 70% of its profit.

Google offers a variety of different campaign types that you can use:

Search campaign

Display campaign

Shopping campaign

Video campaign

App campaign

The two most effective campaigns are search and video. The clicks on video are still relatively cheap compared to search, and businesses are still not utilising this. Google owns Youtube, and if you create video content, there is a good chance it will index it on its search engine.

One of the best tools they offer is their keyword planner. You can ask me about any search term, and I can tell you how many times it\"s searched in a month. You will often find that what you think customers type in to find your product and service is not actually the case.

I have often worked against much bigger competitors, and you can often get a feel for the size of someone\"s business by looking at how many times their website and or brand is searched in a month. 

All this information is at the touch of a button and can help you dominate your market. I have utilised this many times to help me make decisions about the direction of my business. The amount of data you can access allows you to make more informed decisions about your business. 

The average cost-per-click in the United Kingdom is typically between £1 and £2. However, in some sectors, it can be a lot higher. For example, in the sector, I worked in, "web design" was between £10 and £20 per click. I also found it was expensive in areas like financial services and insurance.

However, the cost of your specific Google Ad varies on several factors. Those factors include the quality of your website and how much you’re bidding.

As such, the cost is going to vary from ad to ad.

To understand how much Google advertising will cost your business, you need first to understand the Ad Auction system.

When a user searches a keyword you’re targeting, Google automatically jumps into auction mode and compares your Ad Rank with every other marketer targeting that keyword.

This is where it\"s important that your working with a commercially aware web design company. Your landing pages where the Google ads are being sent need to be set up correctly to maximise your advertising.

I have been placing adverts on Google since the early 2000s, and I can say that I\"m still learning new things every day. I invest much time in continuing professional development, so I\"m in a position to offer anyone I work with the correct advice. Google also loves to change how things work on a very regular basis. 

After you have set your website up for success with SEO, an advertising campaign on Google via Ads / PPC (Pay-per-click) should be the number one way you market your business online.

I tweet about Marketing, SEO, Social Media, web design, and the like, plus follow the best sites on Twitter for SEO / Social Media Marketing.

http://www.twitter.com/glynlewiswebman 

Or Message or WhatsApp me 07470 093663

Carpe Diem.